Catching the attention of potential customers at a busy exposition requires an orchestrated production involving. thought, planning and creativity.
Your booth needs to attract the attention of an expo visitor the way a headline grabs a reader's attention. Getting their interest in a competitive show environment requires both subtle and dynamic techniques.
Here are some proof-positive ways to create your attention-getting booth:
* Research your audience: In considering who will attend the expo or trade show, try to determine how they differ from your general client base and then define your immediate message. The expo organizers may have these demographics available. If your current client base is the average 40- to 55-year-old male …