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Make a lasting impression.

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| October 16, 2001 | COPYRIGHT 2001 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Israel Business Arena)

Byline: Michael Neuvirth

The ability to make effective presentations can make or break the success of any company. I'm not talking about slick PowerPoint[R] presentations - I mean substance and delivery over form. Presenting yourself effectively means both getting your particular message across and making a lasting impression on your audience about your company and yourself.

Entrepreneurs need to learn how to present themselves as early as possible in the life of their company. By mastering this skill, your will be able to raise more money faster, increase sales, facilitate mutually beneficial joint ventures, motivate employees and hire the very best people.

Today's Enable focuses on a website that provides a wide variety of tips and suggestions to present yourself as effectively as possible. LJL Seminars is run by the international professional speaker Lenny Laskowski. The site contains articles that are highly detailed and cover virtually every aspect of successful presentations. The following are highlights from articles I believe are the most important for entrepreneurs and start-ups.

How to overcome speaking anxiety in meetings and presentations

Lenny believes that the best way to overcome your speaking anxiety is proper preparation. His mantra is that nothing will relax you more than to know you are properly prepared. He provides the following 10 steps that you can take to reduce your speech anxiety.

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