The McDonaldization Thesis. (Book Review).(Brief Article)

Publication: Journal of Popular Culture

Publication Date: 22-DEC-01

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COPYRIGHT 2001 Blackwell Publishers Ltd.

The McDonaldization Thesis. George Ritzer. Thousand Oaks, CA: The Sage Press, 1998.

George Ritzer has staked out his claim on the McDonald gold field for several years. His earlier study, The McDonaldization of Society, come out in 1983, and has gone though several later editions. His basic thesis was widely...

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