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Chocolate gives consumers a lift during hard times. (Newsletter).(customer survey of branded chocolate candy)(Brief Article)(Industry Overview)(Statistical Data Included)

Candy Industry

| December 01, 2001 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

Good news for major candy makers Hershey Foods Corp. and Mars Inc., who saw their consumer satisfaction scores rise in a major survey of branded products. Claus Fornell, a University of Michigan professor who heads the survey project know as the American Customer Satisfaction Index, said the gains may be indirectly related to economic turmoil. People like to indulge themselves with inexpensive pleasures, like chocolate during turbulent, economic times, he said.

A similar survey …

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