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Online Advertising as an Alternative Revenue Source.
An emerging alternative to traditional revenue sources is paid advertising on government Web sites. Although the potential revenue from online advertising is significant, it also raises a host of legal, ethical, and administrative issues. This article examines these issues and suggests guidelines for developing online advertising policies.
Paid advertising on public property has been the subject of much debate, not to mention legal action, through the years. With the proliferation of government Web sites and e-government services, the potential revenue from online advertising promises to reinvigorate this debate. While some argue that government institutions ...
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Source: HighBeam Research, Online Advertising as an Alternative Revenue Source.