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The Web site that displays and describes Milacron Inc. to the world is as diverse as the company itself, an old-line Cincinnati machine-tooler that's embraced the Internet as a valuable business channel.
The home page at milacron.com presents a colorful collage of everyday items and activities associated with products and services made by the company: a shiny SUV; a fit young woman blissfully roller-blading with her color-coordinated safety gear; a young man working on his bike; a physician loading up a syringe.
Milacron debuted its site in 1996 and has been constantly changing and improving it ever since, according to Al Beaupre, a company spokesman. …