AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Brethren, I've experienced heaven (or is it nirvana?) on autumn sabbaths. This exalted state rests between channels 701 and 715 on DirecTV--hallelujah, NFL Sunday Ticket! The view from my Barcalounger is glorious. See, I don't just watch the three or four network games on any given Sunday. I GET EVERY GAME! Lead a chaste and decent life, pay less than $1 per game, and you, too, can be blissful.
Sunday Ticket, age 7, was among the first all-you-can-eat subscriptions that now include baseball, NHL, NBA, college football and basketball. NFL bacchanalia is offered only in a seasonlong pass and is limited to DirecTV and C-band (Big Bertha) dishes, and has 1.4 million subscribers. Very uncultish. (DirecTV has 10.3 million subscribers.)
Tola Murphy-Baran, NFL senior vice president/marketing, can tell you Sunday Ticket targets "displaced fans," such as Broncos faithful in Kalamazoo or ex-Raiderettes in Los Angeles. With up to 13 games on 13 channels, no waiting, it's at its remote-control best when the game of choice is a rout, like 49ers-Colts on November 25. Also, when several are competitive, a la October 28, when six were decided by four or fewer points, a seventh went into overtime and the finger toggled down the dial for thrill upon voyeuristic thrill.
Fantasy players and gamblers (gasp!) swear by the bonus Sunday Snap channel, with real-time scoring and statistics indexed by channel. That little goal post next to Jacksonville? It means the Jags are ...