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Polaris Industries Jolts All-Terrain Vehicle Market With Launch of World's Most Powerful 4X4 ATV; Sportsman 700 Paves New Business Landscape for Polaris and Its Dealers.
Business Editors
MINNEAPOLIS--(BUSINESS WIRE)--Aug. 31, 2001
Polaris Industries Inc. (NYSE/PSE:PII) embarked on a true "power trip" today with the launch of the new Polaris Sportsman 700 Twin-- the most powerful, smoothest riding 4x4 all-terrain vehicle (ATV) in the world.
"The introduction of the Sportsman 700 Twin will help Polaris close out a strong 2001 as we prepare to enter the fourth quarter," said Tom Tiller, President and CEO of Polaris. "Product innovation is a key strength of our company, and has kept us right on track to report a thirteenth consecutive year of record earnings."
The ATV industry is expected to continue its double digit growth, which paves the way for Polaris, the company that created and still dominates the automatic transmission ATV category, to introduce this next generation of ATVs.
A Powerful Track Record
While Polaris Industries is best known as the world's largest snowmobile manufacturer, nearly 60 percent of Polaris sales are generated from ATVs. Used for farming, ranching, hunting, and recreation, these 4X4 machines can landscape, tow, plow, and cross the world's roughest terrain. In fact, more than two-thirds of Polaris ATV customers use them for utility purposes in addition to recreation.
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Source: HighBeam Research, Polaris Industries Jolts All-Terrain Vehicle Market With Launch of...