Benfield Group, World's Largest Privately Owned Reinsurance Intermediary, Taps NewsEdge for Global Content.

BURLINGTON, Mass., Aug. 23 /PRNewswire/ --

The largest privately-owned reinsurance intermediary in the world, Benfield Group, has turned to NewsEdge Corporation (Nasdaq: NEWZ) to strengthen the current awareness solution that its global employees and key customers depend on to stay abreast of industry trends and breaking news.

As part of its corporate strategy to provide a wider range of risk management products and solutions to its customers, Benfield Group's website will now incorporate a comprehensive news solution from NewsEdge, tailored to suit its target markets. The website aims to provides employees, customers and site visitors with easy access to targeted financial information and relevant, timely news as well as corporate and industry information.

"Our corporate aim is to work with customers to create and deliver effective business solutions via a unique blend of creativity and transactional capability," says David Bogg, Benfield Group Executive. "NewsEdge enables us to achieve exactly that -- providing access to the best and most relevant news and company information on the market, all in one convenient place."

The group evaluated several Content suppliers for its website, seeking a unique ability to retrieve data tailored to the individual visitor, real time. As a result, Benfield Group leverages several NewsEdge enterprise solutions to meet the diverse constituency needs, from top management to sales representatives to customers. The organization combines NewsEdge Live (filtered streaming news right to desktops throughout the enterprise) and NewsEdge Insight (packaged daily news briefings reviewed and personalized for each professional). Combined, these solutions provide real-time, ultra- relevant news and information via 2,000 customizable, industry-specific topics drawn from over 600 sources.

The company information, stock quotes and charts accessible are obviously crucial to this application, while the personalization capability from the end user's perspective introduces a high level of interactivity, making them feel that they are in total control of the information delivered.

"We are very excited to be working with Benfield Group, a leader in their field," said Cliff Pollan, president and CEO of NewsEdge. "The NewsEdge Content solution is absolutely perfect for Benfield Group's website. NewsEdge allows customers to very rapidly find the high quality information they need to make crucial decisions -- in real time."