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Time out
Wait a minute. That's a nice testimonial from Bill, a "satisfied" user of TechnoScout's Atomic Digital Watch. But can you guess what the bit of type at lower right says? "Results not typical."
Vanishing cream
The 4-ounce jar of Eucerin Moisturizing Cremedoesn't look much smaller than the discontinued 8-ounce jar. A reader wondered how that was possible--until she cut the 4-ounce jar in half and discovered the insert. (The 8-ounce jar has no insert.)
[ILLUSTRATION OMITTED]
Show vs. tell.
Under "Safety First!" in the handbook at right is a note: "For your safety, please put on safety helmet, knee, elbow, and wrist guards and put on leisure clothing." And the scootering kid on the brochure's front is wearing ... ? Right, no safety equipment. At least he's in leisure clothing. We won't ask what the scooter is doing in midair.