AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Selling It.(deceptive and/or funny product advertising)(Humor)(Column)

Consumer Reports

| September 01, 2001 | COPYRIGHT 2001 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Time out

Wait a minute. That's a nice testimonial from Bill, a "satisfied" user of TechnoScout's Atomic Digital Watch. But can you guess what the bit of type at lower right says? "Results not typical."

Vanishing cream

The 4-ounce jar of Eucerin Moisturizing Cremedoesn't look much smaller than the discontinued 8-ounce jar. A reader wondered how that was possible--until she cut the 4-ounce jar in half and discovered the insert. (The 8-ounce jar has no insert.)

[ILLUSTRATION OMITTED]

Show vs. tell.

Under "Safety First!" in the handbook at right is a note: "For your safety, please put on safety helmet, knee, elbow, and wrist guards and put on leisure clothing." And the scootering kid on the brochure's front is wearing ... ? Right, no safety equipment. At least he's in leisure clothing. We won't ask what the scooter is doing in midair.

Related articles from newspapers, magazines, journals, and more
Cypress point: 40 ounce jar.(Gifts FOR EVERY Holiday)(Advertisement)
Magazine article from: Gifts & Decorative Accessories December 1, 2005 700+ words
40 ounce jar: Representing an incredible value at $10.00 each, this jumbo jar is sure b impress on all levels 800.246.1826. (Circle No. 513 on Reader Service Card) InfoLink 208-51201-513 [ILLUSTRATION OMITTED]
Cypress point. 10 ounce jar.(Gifts FOR EVERY Holiday)(Advertisement)
Magazine article from: Gifts & Decorative Accessories December 1, 2005 700+ words
10 ounce jar: Cypress Point is where high quality and incredible value come together. At $2.50 each, it...more. 800.246.1826. (Circle No. 189 on Reader Service Card) InfoLink 208-51201-189 [ILLUSTRATION OMITTED]
Lauder's costly iten finds willing Texans.($150 1.7 ounce jar of Estee Lauder...
Magazine article from: WWD Williamson, Rusty March 7, 1997 700+ words
DALLAS -- Estee Lauder's most expensive treatment offering got a big Texas welcome for its launch late last month courtesy of Neiman Marcus, lots of loyal Lauder customers and Evelyn and Leonard Lauder -- the corporate senior vice president of Lauder and chairman of the Estee Lauder Cos.,
Salsa.(TASTE TEST)(Product/service evaluation)(Brief article)
Magazine article from: Good Housekeeping May 1, 2009 700+ words
...either with these primo picks. [ILLUSTRATION OMITTED] First Place Jardine's 7J...consistency and flavor. $4 for a 16-ounce jar. [ILLUSTRATION OMITTED] Honorable Mention The popular...organisms). $4.50 for a 16-ounce jar.
Front burner: what's new, what's hot, what's cooking.
Magazine article from: Good Housekeeping March 1, 2002 700+ words
...rich in vitamin C. [ILLUSTRATION OMITTED] put a shine on storage...888-919-8099. [ILLUSTRATION OMITTED] couscous in color This...5.99 for a 31.7-ounce jar. [ILLUSTRATION OMITTED] see yourself in chocolate...
Pickles and relish.(SUPPLIER NEWS)
Magazine article from: Grocery Headquarters December 1, 2007 700+ words
...Butter Pickles and Relish. The relish comes in a 16-ounce jar with an SRP of $5.25; the pickles have an SRP of $5.39 for a 24-ounce jar. www.unfi.com [ILLUSTRATION OMITTED]
Loco for peanut butter.(SUPPLIER NEWS)
Magazine article from: Grocery Headquarters September 1, 2009 700+ words
...cookie dough, raspberry white chocolate, jungle banana and Asian curry spice, as well as two non-flavored assortments. The suggested retail price is $5.39 to $6.99 for a 16-ounce jar. www.pbloco.com. [ILLUSTRATION OMITTED]
A select image.(New on the Shelf)
Magazine article from: Private Label Buyer November 1, 2007 700+ words
...Butter Cookies, Oatmeal Raisin Cookies and Pecan Chocolate Chunk Cookies; and Safeway Select Blueberry Jam, which is free of preservatives and packed in an 11.5-ounce jar.--Safeway, Pleasanton, Calif. [ILLUSTRATION OMITTED]
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA