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The high cost of gizmos. (Remote Patrol).
Ain't technology grand? Sure, for us consumers of TV sports basking in the Golden Age of Gimmicks--er, Enhancements. There's SimulCam, RACEf/x, K-Zone and all those real-time, digital-readout computer displays that once were as exotic as Dick Tracy's wristwatch but now enlighten and entertain or at least kill boredom as effectively as any 25-cent machine at the arcade, except with better graphics.
Funny how this simple subject can turn a network suit into a 44-tight. Or put the technology sector in a virtual funk.
Let's take a virtual tour of Sportvision, the Microsoft of technotoys. Best-known for 1st and Ten, the yellow line on football telecasts with higher approval ratings than G.W. Bush, Sportvision offers a complete array of gizmos. Says CEO Bill Squadron, who co-founded the privately held company in 1998, "All day we think about creating things fans might like."
Examples: the K-Zone used on ESPN baseball, which just won an Emmy for Outstanding Technical Achievement; RACEf/x telemetry-and-graphics driving NASCAR on Fox; NBC/USA's Virtual Caddy, depicting breaks and paths for putts; and such triumphs as bat-speed indicators, Fox's final glowing puck and (ahem) visible-only-on-TV Ally McBeal billboards behind home plate at the World Series.
Lest purists label him ...
- Sportvision's Virtual Caddy(TM) Draws the Lines for USA's PGA Tour Coverage of...
- Press release article from: PR Newswire July 29, 2002 700+ words
...August 1 and 2. Virtual Caddy will enable USA...such as landing zones, putting lines...for football, Virtual Caddy creates the illusion...insights provided by Virtual Caddy," said Bill Squadron...slopes and landing zones of the fairways...
- The Player: Adams looks to link sponsors with sports TV technology.(People &...
- Magazine article from: Advertising Age January 12, 2004 700+ words
...Football League telecasts and the "virtual caddy'' on Professional Golf Association...FedEx sponsored the graphic "Virtual Caddy'' on the telecast, an enhancement...distance ranges, optimal landing zones on greens and player pointers showing...
- Sportvision Awarded Key New Patent for Technology Allowing Downstream Virtual...
- Press release article from: Business Wire November 18, 2002 700+ words
...use of camera sensor information to insert highlights in the video for Sportvision's 1st & Ten(R), K Zone, Virtual Caddy(TM), and NASCAR(R) RACEf/x systems. "This patent is a tremendously valuable asset for the company...
- Fore!(ESPN coverage of the PGA Tour Championship)(Brief Article)
- Newspaper article from: CableFAX November 10, 2003 700+ words
...that. During this weekend's coverage of The (PGA) Tour Championship, the net trotted out its nifty "Virtual Caddy Reliability Zone," a graphical layover that shows aggregate pin placement, optimal green positioning, etc. [Copyright...
- Sportvision to "Ignite" Sports World for Fans and Brands.
- Press release article from: Business Wire December 16, 2002 700+ words
...to NASCAR's phenomenal growth over the past several years. And Sportvision's Emmy-winning "K Zone" baseball system and its Virtual Caddy golf technology -- launched on PGA Tour broadcasts this year -- underscore the potential of the company...
- Zone bond rules help, but lawyers say more needed. (IRS enterprise zone bond...
- Magazine article from: The Bond Buyer Pryde, Joan January 27, 1995 700+ words
...governing enterprise zone bonds are workable...law that created the zones must be clarified...needed. The enterprise zone bond rules are designed...for 104 enterprise zones, comprising nine...announced its enterprise zone selections. The nine empowerment zones selections. The nine...
- Zones(TM) Announces E*TRADE Marketing Alliance.
- Press release article from: PR Newswire July 9, 1999 700+ words
...of several million monthly PC Zone, Zones Business Solutions and Mac Zone catalogs and in ads in selected...and government markets through Zones Business Solutions. Products...s flagship catalogs The PC Zone and The Mac Zone. The Company...
- Zones Announces up to $100,000 in Daily Rebates.
- Press release article from: PR Newswire May 20, 1999 700+ words
...through its online store, Zones.com, and its flagship brands: The PC Zone(R) and The Mac Zone(R), with products from...Packard and Compaq. The PC Zone(R) was given a "Best...government markets through Zones Business Solutions. The...