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Remain calm: There is no new intelligence indicating pay-per-view is more than an irritant to America, land of free TV and home of the brave who watch Celebrity Boxing. Still, the Mike Tyson-Lennox Lewis fight, at a suggested retail of $54.95, could send the faint of heart to a panic room.
Showtime, co-telecasting with HBO, predicts "in excess" of a million buys. With 50 million homes wired, that would be only a 2 percent sign-up. Backed by $20 million of hype, can Tyson-Lewis exceed the PPV-record 1.99 million purchases (at $49.95) for Evander Holyfield-Tyson, that 1997 ear-nibbling classic?
No. Fifty bucks is a line in the sand, says Jimmy Schaeffler, a subscription-TV analyst who adds "boxing hasn't had a string of quality events, either" How many times have distributors duped you and your crew to watch Tyson, split the cost of pizza, beer and the pay-per-view--and the fight was over in the first round?
Keep that in mind as you hear doomsday predictions like the one emanating this spring from NBC CEO Bob Wright. "Sports is going to the pay-per-view model," says the suit who pulled the Peacock out of NFL, MLB and the NBA, declaring networks can't afford to underwrite the cost of ...