Making faces. (User focus: web).(personalized Budweiser ads)(Brief Article)

Have you ever dreamed of one day starring in a national commercial? If so, this "budding" opportunity's for you. For a limited time, Anheuser-Busch is enabling consumers to create 3D virtual characters based on their own likenesses for use in online Budweiser ads. The company first hosted the unique marketing campaign on its Bud Light site, and is extending the program to its Budweiser site (www.budweiser.com).

To create a personalized Bud ad, a person first uploads a digital photograph to the Budweiser Web site, or chooses one of a dozen pre-built models. Pulse Entertainment's Veepers program then maps the 2D image onto a 3D model template. Next, the person types in a personalized text message that will be recited by the virtual spokesperson. ...