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Earlier this year, the Retail Print Music Dealers Association (RPMDA) asked me to develop and moderate a panel discussion for its 2002 convention. The purpose of the panel discussion, which took place on May 9, was to provide a forum for piano teachers to tell print music dealers and publishers what they really want and need for their studios. As you know, a focus group such as this is one of the most valuable tools retailers and publishers have for knowing how to meet your print music needs.
The successful panel discussion led to additional focus groups and a survey of music teachers. RPMDA President Richard Rejino recently shared the results of these activities ...