Hardcover bestsellers/fiction.

Setterfield's first novel, the gothic mystery The Thirteenth Tale, inspired a 10-day auction that resulted in huge advances worldwide, including $1 million in the U.S. In a prepub interview for Barnes & Noble (B&N is launching its Recommends Program with her book), Setterfield said: "Of course I'm very happy with how it all seems to be going ... but nobody has bought a copy yet.... the teal acid test will be September when it gets into the shops." She's certainly passed that test. U.S. sales have been phenomenal--her debut is topping all the national charts, including PW's. Atria reports 340,000 copies after four printings. In just one week, the book and its Web site …