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(From Taiwan News)
Land Rover, one of the world's best known names in the four-wheel drive vehicle arena, is jumping into Taiwan's fiercely competitive automobile trade despite a sluggish economy, rising cost, and shrinking sales.
Known for its "heritage and proud tradition," the company said it aimed to corner Taiwan's niche auto market over a five-year period.
"We will never sell thousands and thousands of vehicles in Taiwan, and that is not our objective. We will always be a niche product," said Martin Baker, general manager of Land Rover Taiwan.
"Our business plans work with the levels of sales that we are expecting. We don't want to sell to everybody. We …