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Lessons from an ad man who's come clean.
(From South China Morning Post)
Byline: BOOK MARK Creative Leaps 10 lessons in effective advertising inspired at Saatchi & Saatchi By Michael Newman Published by John Wiley & Sons
Not everybody will find Creative Leaps appealing - but for those involved in the advertising/marketing industry or just plain interested in a behind-the-scenes look at advertising in Australasia, it's worth a look.
Author Michael Newman, one of Australia's leading advertising figures, was for five years executive creative director at Saatchi & Saatchi in Sydney, where he won a swag of awards for his work, including a coveted Canne Lion - the advertising world's equivalent of an Oscar.
Despite Newman's affiliation with Saatchi & Saatchi, he assures us the book is not about the agency.
"It is about some of the advertising lessons I learnt there, but the origins and applications of these lessons are broader than any single agency," he writes in the introduction.
"This text is written for the modern student of advertising - or, indeed, anyone interested in seeing an improvement in the brandscape - who wishes to glean some clues about how to proceed in today's complex marketing environment, where ever in the world you work . . . [whether] East or West, client or creative, big business or small."
- Michael Newman, Formerly Australia's Most Awarded Creative Director at Saatchi...
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...Creative Director of Saatchi & Saatchi Australia, Michael Newman, will serve as President of MyMedicalRecords.com.au...He's the author of the successful marketing books, "Creative Leaps" and "The 22 Irrefutable Laws of Advertising And When...
- creativity a suitable day for making creative leaps
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What to do with 29 Feb-ruary? Mark Walmsley will use the day to make a start on his 1800-page monograph, Sophists have feelings too, which, he says, "will prove that whatever I do on 29 February will be Robin Cook's fault." "Call it 'Beethoven Day says Harold Stone, on the very reasonable grounds
- Michael Newman Joins Kenneth Cole Productions as Vice Chairman.
- Press release article from: PR Newswire March 11, 2004 700+ words
Kenneth Cole Productions, Inc. today announced that Michael Newman has joined the Company as Vice Chairman, reporting to its Chairman and Chief Executive Officer, Kenneth Cole, and will focus...
- Michael Newman, P.E.(People)
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The National Fire Protection Association board of directors has appointed Michael Newman, P.E., to a three-year term to the association's Standards Council.
- Michael Newman.(Players)
- Magazine article from: Florida Trend January 1, 2006 700+ words
Michael Newman is the new vice president of "informatics" at Blue Cross and Blue Shield of Florida.
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- Magazine article from: Cosmetics International July 10, 2001 700+ words
* Michael Newman has been named vp and cfo of Intimate Brands Inc, in the US.
- RadioShack.(TWICE People)(Michael Newman )(Brief Article)
- Magazine article from: TWICE July 26, 2004 700+ words
RadioShack chief financial officer Michael Newman resigned on July 23 to take a position with a private equity firm. Corporate controller David Johnson is serving as interim chief financial officer until a permanent successor is found.
- RadioShack Corp.(names Michael Newman senior vice president and chief financial...
- Magazine article from: Dealerscope: The Business of CE Retailing July 1, 2001 700+ words
RadioShack Corp. named Michael Newman its new senior vice president and chief financial officer, to replace Dwain H. Hughes who died earlier this year. Newman worked...
