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| December 01, 2002 | COPYRIGHT 2002 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From The Star (Malaysia))

RECENTLY, a foreign friend and I received a rebuff: 'What are you doing here? Show some respect to the people in charge.'

In these days when companies are talking about good customer-relations, branding and social consciousness, it was something we had not expected.

We were visiting a fruit farm run by a former government corporation. The young men manning the fruit stalls were friendly enough, even giving us samples to taste.

Seeing a restaurant two flights above, we had gone there to enquire about the food and the goods displayed. We were told that it was for package tours but not informed that it was a 'restricted' area.

Being a local, I was told off for not knowing better.

Wishing to know more, we communicated with the corporation and were told that the fruit stalls were run by corporation staff and that the other individual was an 'agent.' Perhaps the company is not aware that stakeholders like suppliers, agents besides staff have a bearing on the image of a modern corporation.

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