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IMRA: practicality will drive holiday sales at drug, mass.(Brief Article)

Drug Store News

| November 20, 2002 | COPYRIGHT 1989 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

ARLINGTON, Va. -- Holiday shoppers are favoring more practical categories, such as consumer electronics and crafts, according to results of the International Mass Retail Association's first holiday survey.

IMRA'S consumer survey revealed that holiday shoppers are most likely to look for convenience and value gifts at …

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