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Quorn in a teacup. (brand strategy).(Letter to the Editor)

Brand Strategy

| October 01, 2002 | COPYRIGHT 1999 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Our approach to the CSPI, as Ruth Mortimer rightly points out (BS September), is not to give column inches--let alone credence--to their claims.

Instead, we have always believed that the facts should speak for themselves. And they do.

The Food Standards Agency has completely rejected the CSPI's claims. And it has confirmed that there is no reason why Quorn should not…

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