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Using personality type in the business communication classroom.
Abstract
Students, faculty, and, most importantly, employers, have for years recognized the need for improved communication skills. The business communication curriculum is filled with a variety of topics that lead to improved communication skills. Some of these topics, a percentage of students find boring, unimportant, intimidating, and/or nonessential. Other students find these topics to be interesting, significant, challenging, and vital. For example, oral presentations have been found to be a major fear of today's college student. Could the preference or the abhorrence of various business communication topics be related to personality type? To answer this ...
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Source: HighBeam Research, Using personality type in the business communication classroom.