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Eversheds picks Synopsis to lead face-to-face PR.
(From PR Week)
Corporate law firm Eversheds has hired internal comms specialist Synopsis Communications to introduce a face-to-face communications process across its office network.
Synopsis managing director Bill Quirke said the project was aimed at creating a 'one-firm' culture, ensuring 'everyone sings from the same song sheet' and creating 'a shared sense of brand'.
The project is understood to have been won following a two-way pitch.
Quirke said it was expected the project would last for four months.
The account team led by Quirke will report to Howard Krais, Eversheds internal comms manager.
Krais said the ...
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