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Cow wins consumer remit for Yahoo! UK and Ireland.
(From PR Week)
Byline: HOLLY WILLIAMS
Yahoo! UK and Ireland has ended months of discussions over its consumer PR support, hiring Cow after a five-way pitch.
The internet portal began informal discussions with agencies nearly three months ago in a bid to rethink its consumer PR activity (PRWeek, 9 August), although at the time it denied speculation a formal pitch would take place.
Cow's appointment sees three-year incumbent Fleishman-Hillard lose the consumer aspect of its remit, but the agency continues to be retained for corporate and crisis work.
F-H, which declined to repitch for the brief, has handled consumer programmes for Yahoo! since 2000.
Cow's appointment coincides with the news that Firefly Communications account manager Jon Wayth is joining Yahoo! in mid-November as UK consumer PR manager.
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