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Capital One sees agencies during tri-annual review.
(From PR Week)
Credit card group Capital One is seeing a number of financial agencies in a review of its entire UK PR business.
The group, which has its headquarters in the US, has already seen credentials from around half a dozen City consultancies, including six-year incumbent Citigate Dewe Rogerson.
CDR won Capital One's PR work in 1996, when the firm first entered the UK and European market.
The agency has already survived a review in 1999, staged in line with Capital One's strategy to repitch PR accounts every three years.
A Capital One ...
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