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Group rebrand as OneMonday sells rights to its name.
(From PR Week)
Quoted PR group OneMonday, which owns global tech networks Text 100 and August.One Communications, is rebranding as Next Fifteen after selling its name to accounting giant PricewaterhouseCoopers.
PwC bought the rights to use OneMonday's name as part of the accountancy firm's original plans to rebrand its consulting arm as Monday and float it on the stock market as a separate company (PRWeek, 14 June).
IBM decided to scrap the name Monday after snapping up PwC's ...
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