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JP Morgan Fleming close to hiring agency for the UK.
(From PR Week)
Byline: HOLLY WILLIAMS
US bank JP Morgan Chase & Co's asset management arm is pitching for strategic communications counsel for the first time in the UK.
The investment management group - JP Morgan Fleming (JPMF) - has reached the second stage of its pitch process, having whittled down an existing longlist of four agencies to a shortlist of two.
JPMF head of media relations for EMEA Alex Billson said the successful agency would be the first in such a role for the group's UK operations, marking the board's desire to boost PR spend and support.
'Our marketing plans for pan-Europe are being given greater importance,' said Billson.
'There's a large buy-in from our senior management on PR and we're putting a lot of weight behind it,' she added.
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