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Polaroid to stage pitch as in-house function is closed.
(From PR Week)
Instant camera firm Polaroid is staging a pitch for its consumer PR work as it shuts down its in-house PR function.
PR and media manager Claire Wright, Polaroid's sole UK PR staff member, is leaving at the end of next week and the firm has decided to hire a PR firm full-time instead.
Wright, who will take up a PR role within the Volkswagen Group in January, said the hired agency would act as both a press office and would undertake consumer campaigns.
Four agencies are on a shortlist for the work and the winner is expected to be appointed before Wright leaves the ...
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