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Mitsubishi to review PR as Miles leaves 18-year post.

Europe Intelligence Wire

| November 01, 2002 | COPYRIGHT 2002 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From PR Week)

Byline: JOE LEPPER

Mitsubishi Motors is to carry out a review of PR following the announcement that its media chief of 18 years is to leave.

General manager of press and public affairs David Miles, who takes early retirement at the end of December, says that although the review coincides with his departure it is part of a general cost-cutting drive across the company.

He said: 'If like us you say you want to reduce the price of cars you have to look at all the costs and see where savings can be made.'

Cost-cutting measures already undertaken have seen the PR team reduced to just Miles and a PR assistant from a five-strong team three years ago.

Cuts have also been made in the number of press packs sent out to journalists alongside an increased use in e-mailed releases.

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