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Lexis handed Disney Stores remit.
(From PR Week)
Byline: IAN HALL
Lexis PR has scooped the consumer PR remit for Disney Stores.
The agency was appointed after a six-way pitch and begins its work immediately with a promotional drive to boost pre-Christmas sales.
Lexis consumer head Fiona Jolly said the agency will focus on a three-way promotional push for soft toys, merchandise for animated blockbuster ...
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