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Four wins brief as bmi cuts PR spend.
(From PR Week)
Byline: IAN HALL
Airline bmi has hired Four Communications on a PR and public affairs brief following a cut to its external PR budget.
The contract with incumbent agency Hill & Knowlton, which has handled this combined remit since the start of the year (PRWeek, 18 January), expires at the end of the year.
Four, which starts work in January, lost a pitch for the bmi contract 12 months ago, but has now been hired as bmi axes H&K in a cost-cutting push.
bmi head of corp comms Robert Nadin said: 'Aviation is going through a period when finances are under the microscope. Four's team brings an ability to ...
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