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HP slashes global PR roster to three shops.
(From PR Week)
Byline: HOLLY WILLIAMS
Computing giant HP - created earlier this year by the pounds 13bn merger of Hewlett-Packard and Compaq - is understood to have carved up its global PR business, slashing its roster from 50 to just a handful of agencies.
Sources close to the decision confirm HP has ended its lengthy pitch process, involving a final shortlist of five: Golin/Harris International, Hill & Knowlton, Burson-Marsteller, Porter Novelli International and The Hoffman Agency.
Industry sources suggest the group has chosen previous incumbents Hill & Knowlton and Porter Novelli International alongside newcomer Burson-Marsteller for the bulk of the global work.
Hoffman Agency president Lou Hoffman confirmed HP told the agency this week it had lost out in the review after a 15-year relationship with Hewlett-Packard. He said the decision is likely to affect the Hoffman network, but added it was too early to say what impact the loss of one of its flagship accounts would have.
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