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5 EASY PIECES FOR WOMEN.
Byline: Ross Tucker
For Christine Rucci, expanding her 5EP label into a women's collection was personal as well as professional.
"It really came out of a lot of retail feedback from our best stores wanting women's items," said Rucci, who launched 5EP for fall 2004 as a men's wear denim label and also serves as its chief executive officer and chief designer. "It also came out of my own need to wear our jeans, as well. I was tired of wearing men's jeans."
The label hinges on the concept that everyone has "five easy pieces" in their wardrobe that serve as the foundation for their apparel choices, hence 5EP.
"One of those is a pair of jeans," Rucci said. "You build around that."
She launched the label with men's wear primarily because she felt women's tastes change too quickly when it comes to fashion. She also wanted to build a foundation that would make a women's collection more desirable.
The debut women's line consists of six styles, including boot-cut, straight and slim fits, available in three washes. Four of the fits come with an option for stretch, but finding a mill that could produce a stretch selvage denim proved a time-consuming project.
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Source: HighBeam Research, 5 EASY PIECES FOR WOMEN.