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(From The Star (Malaysia))
LONDON-BASED Taylor Nelson Sofres Plc (TNS) and Tokyo-based Intage Inc have launched Asia's first pan-regional continuous consumer panel offering called the Asiapanel 2001 Annual Report.
TNS said in a statement that the report would enable companies, for the first time, to benchmark household and grocery purchasing consistently and comprehensively across Asia's eight key economies ; Japan, South Korea, China, Hong Kong, Taiwan, Thailand, Malaysia, and the Philippines.
The multi-comparative report is broken down into five sectors (beverages, packaged groceries, dairy products, household products, and personal care), 65 …