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Telemadrid is looking for new advertising options ("Cualquier rincon de la cadena es valido como soporte publicitario").

Europe Intelligence Wire

| October 01, 2002 | COPYRIGHT 2002 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Expansion)

Telemadrid, the state-owned Spanish television channel which broadcasts for the autonomous region of Madrid, intends to take advantage of its regional character this coming season and focus on documentaries and programmes regarding issues relevant to the area of Spain's capital city. In a newspaper interview, Isidro Sanchez-Crespo, Telemadrid's marketing director, said that his channel was the only one to broadcast documentaries during evening prime time.

The channel will face fierce competition from the new versions ...

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