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A sharper catalog. (web graphics).(Spiegel online catalog)

Computer Graphics World

| October 01, 2002 | COPYRIGHT 2002 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Customers at Spiegel.com, the online channel of Spiegel Catalog, can now view key product attributes in fine detail, regardless of their Internet connection speed, thanks to RichFX's Examine Solutions technology. Through the Zoom feature, cyber shoppers can get a closer look at product details such as embroidery or patterns, and with Color Swatch, they can preview the product in alternate hues.

"This technology shows some of the product details that a shopper would look for in a brick-and-mortar store. Often, these features are what make it a `must have,' item," says Richard Burke, divisional vice president of e-commerce at Spiegel. "We are providing a more life-like shopping experience, resulting in a comfort level in the buying decision." And, the results speak volumes. "Our studies show that a customer's use of Zoom or Color Swatching increases the conversion to buying behavior. Also, the technology decreases merchandise returns, since there is ...

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