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KOREAN HOUSEHOLD APPLIANCE MAKERS TARGETS NEWLY WEDS.
SEOUL, Oct 1 Asia Pulse - Household appliance companies are strengthening their marketing for couples marrying this fall, industry sources said Tuesday.
Traditionally in Korea, many couples tie the knot in spring and fall.
Himart (www.himart.co.kr) which has 240 outlets nationwide will give discounts tickets throughout this month. One is a 100,000 won (US$80) ticket for sales over 2 million won ($1,640) and the other is a 150,000 won ticket for sales over 3 million won.
Consumers who buy more than 2 million worth of goods can choose between a DVD player and an electric home appliance valued at 200,000 won. On top of this they are given a ticket for travel to Jeju Island for two ...
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Source: HighBeam Research, KOREAN HOUSEHOLD APPLIANCE MAKERS TARGETS NEWLY WEDS.