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Category Driver Award: Recipients Honored. (Recognition).(Brief Article)
Confectioner presented recipients of the magazine's 2002 Category Driver Awards with honorary plaques during the week of the All Candy Expo this summer. The awards program was created to recognize candy category suppliers for excellent performance in the areas of in-store merchandising/marketing, product development, customer service, product delivery and retail partnerships.
First-place Category Driver Awards and second-place Silver Circle Awards were presented in nine categories. A re-cap of the fall roster of award winners, first announced in Confectiner's April issue, can be found.
2002 WINNERS
Novelty/Interactive
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