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(From The Star (Malaysia))
THERE is no such thing as a brand 'one-night stand,' said David Mayo, partner of RedCard, an immersion marketing company within the WPP group.
'The consumer can no longer be controlled, just courted. They don't really care about you or your brand. The best you can do is to be attractive to them and keep them interested in you,' Mayo told a group of industry people in a talk organised by the Malaysian Advertisers Association in Petaling Jaya on Thursday.
'Start a relationship and everyone gets more out of it. We need to straddle marketing and communication together and add in customer relationship management (CRM),' Mayo said.
The world of communication was changing and the marketing community …