Tech tactics: how a doctor-turned-software CEO is using Argentine brainpower to capture US market share. (Strategies).

IT SOUNDS LIKE A PIPE DREAM fueled by New Economy mania: Hire underpaid Argentine computer programmers and put them to work building software for the hyper-competitive US market. But with precisely this business plan, a small company in the unassuming Buenos Aires neighborhood of Flores has developed the medical records software that dominates the US market.

Behind this improbable success is Argentine Richard Low, 51, a Yale-educated physician. He had a hunch that it was just a matter of time before US doctors jettisoned their antiquated methods of keeping medical records scribbled on paper. He also knew that in his native Argentina there was abundant untapped …