(From South China Morning Post)
THERE CANNOT BE many investment banks in the world which pepper their marketing materials with quotations from the likes of Jimi Hendrix and BB King. Few would be surprised to know that they appear in a brochure for one of the services offered by CLSA.
Fifteen years old this year, CLSA has become known around the region as the brokerage which tries to be different. It has managed to retain its independence from Paris-based parent Credit Lyonnais, while its research is admired for its irreverence and wit in an industry known for dry charts, graphs and equations.
CLSA's annual investor forum has become a regular fixture on the Hong Kong calendar, bringing together former presidents, pop stars, fund managers and corporate executives for a five-day network-athon.
But is CLSA's sense of style enough to keep it afloat in the increasingly tough world of broking?
As one of the few remaining expatriate mid-sized brokers which dominated …