Bolstering cash flow with strategic revenue management: how integrated revenue management processes ensure timely revenue capture for today's high-tech firms.(Brief Article)

Well-run companies know that their ability to bolster liquidity and improve cash flow is tied specifically to how efficiently and comprehensively they manage their revenues. Revenue management addresses all of the activities that occur across the revenue cycle, from initial contract signing onwards. For many companies in today's high-tech sectors, the complexities of revenue management create daunting business challenges. Pricing, licensing and billing complexities are formidable. Operationally, confusion over when to recognize revenue, how to allocate revenue over time and the proper way to process multi-element contracts prevents organizations from fully optimizing their ...