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<a href="http://www.accessmylibrary.com/coms2/summary_0286-2594585_ITM" title="Facts and information about Let's put on a show: Special events and live entertainment at waterparks can make the difference between an average season and an exceptional one.">Let's put on a show: Special events and live entertainment at waterparks can make the difference between an average season and an exceptional one.</a>
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Let's put on a show: Special events and live entertainment at waterparks can make the difference between an average season and an exceptional one.
Waterpark owners and operators across the country host a variety of special events and live entertainment at their facilities. The type of benefit the entertainment delivers, however, differs from park to park.
At some locations, concerts and special performances result in direct increases in revenues through higher attendance and higher per capita spending. Other facilities see live entertainment as an opportunity to increase awareness of their parks and to invest in long-term name recognition. Still others believe special events are effective in reaching target markets.
Regardless of the philosophy, waterparks have a seemingly unlimited number of ...
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