(From The Korea Herald)
By Lee Jung-hwan Staff reporter A nationwide campaign is in full swing to make the successful hosting of the 2002 World Cup and Korea's advance to the semifinals of the soccer championship a catalyst for propelling the country a step forward.
With the international recognition of Korean brands on the rise, the central government, businesses and local governments - particularly in the 10 host cities - are jumping on the bandwagon and utilizing the World Cup as a stepping stone to a better future.
Seoul City is no exception. As Korea's main host city, the capital has initiated an ambitious global marketing program as part of …