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Technology. (From the Library).(Governing, June 2002)
"The Call-In Connection"
Ellen Perlman
Governing, June 2002
One of the most popular acronyms in public management these days is "CRM," which stands for "citizen relationship management" or "customer resource management." Although the term means different things to different people, it is essentially any technology that assists customers. CRM software typically facilitates the collection and connection of data on customer complaints and requests, making such data available online for government employees and the public. Despite the price tag--software and integration can cost as much as $30 million for a large city--many governments are now using CRM to improve services and to become more customer friendly. The City of Houston integrated its CRM system with a 311 non-emergency service number. To ensure that centralized call center representatives were prepared to efficiently process incoming ...
- CRM Magazine Extends Nomination Period for 2009 CRM Market Awards.
- Newspaper article from: Marketing Weekly News July 4, 2009 700+ words
CRM magazine, the customer relationship management industry's leading publication...announced the extension of its submission and nomination period for the 2009 CRM Market Awards. CRM magazine's eighth annual CRM Market Awards will honor the vendors...
- CRM is a strategy, not a tactic.(customer relationship management)
- Magazine article from: Ivey Business Journal GORDON, IAN September 1, 2001 700+ words
Customer relationship management (CRM) has yet to achieve the promise that has...article provided a number of reasons why CRM's promise has not been realized, from...published except that today the adoption of CRM and sophisticated technologies has become...
- ''CRM on the Go'' by iEnterprises Brings Wireless CRM to Any CRM System; Mobile...
- Press release article from: Business Wire April 19, 2005 700+ words
...today announced the availability of "CRM on the Go" (http://www.CRMontheGo.com), its new wireless CRM application for the BlackBerry(R) platform...provides a strong ROI by extending existing CRM investments and increasing mobile workers...
- CRM Magazine Announces Its 2005 CRM Leader Awards.
- Press release article from: Business Wire September 22, 2005 700+ words
...project goals. The winners for this year's CRM Elite award are: Enterprise Suite CRM: Thermos Midmarket Suite CRM: SecureWorks SMB Suite CRM: Kansas City Audio-Video Marketing Automation: Frontline Educational Products Sales Force Automation...
- CRM Magazine Announces Its 2003 CRM Leader Awards.
- Press release article from: Business Wire August 28, 2003 700+ words
...YORK--(BUSINESS WIRE)--Aug. 28, 2003 CRM magazine today revealed the winners of its 2003 CRM Leaders awards during DCI's Customer Relationship...Jacob K. Javits Convention Center in New York City. CRM magazine's 2003 CRM Leader Awards recognize...
- CRM: a risky bridge to the customer.
- Magazine article from: Risk & Insurance Widmer, Lori December 1, 2002 700+ words
...insurance and loss control programs. But if a CRM program is not done right, the total cost...then customer relationship management, or CRM, is one large puzzle. It seems that for...position one can take on the effectiveness of CRM programs, there's a study to back it...
- CRM Magazine Announces Its 2004 CRM Leader Awards.
- Press release article from: Business Wire September 16, 2004 700+ words
SAN FRANCISCO -- CRM magazine revealed the winners of its 2004 CRM Leaders awards at a gala awards ceremony held during DCI...Customer Relationship Management Conference in San Francisco. CRM magazine's 2004 CRM Leader Awards recognize superior...
- CRM falls prey to Sea Monkey Syndrome.(Last Call)
- Magazine article from: Customer Interaction Solutions Schelmetic, Tracey E. November 1, 2005 700+ words
...the midst of a grand "forgiveness" toward CRM. Though many still think that the implementations...the late 1990s were entirely the fault of the CRM products, they're magnanimously willing to give CRM another go. But be warned, CRM, you're...
