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No.010 The Loro Piana baby-cashmere jacket.
> For Italian men, the thought of pulling on a nylon anorak in inclement weather goes against all sense and taste. They will tell you that not even a snowstorm should get in the way of maintaining bello figura, the fine and masculine art of showing good face. Which is perhaps the reason Loro Piana's Storm System was invented. Better known for its exquisite cashmeres, the venerable clothier leaped firmly out of its comfort zone in 1994 with a wind- and water-resistant system that allows wool to breathe while insulating it. A microscopic membrane ...
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- Magazine article from: Daily News Record Colavita, Courtney March 26, 2007 700+ words
...Quality and research are the cornerstones of Loro Piana's textile business and thus the building blocks...pursuit of new luxury frontiers that has propelled Loro Piana's growth. A Loro Piana Baby Cashmere crewneck retails for $1,195. Meanwhile...
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- Magazine article from: WWD Colavita, Courtney October 1, 2003 700+ words
...That's the American strategy for Loro Piana, the Italian luxury brand and textile...estate," said Pier Guerci, president Loro Piana USA. "Before we move forward with further...understatement. Discretion is what Sergio Loro Piana and his brother, Pier Luigi, who together...
- Loro Piana: discreet luxury.(HOME COUTURE)(Company overview)
- Magazine article from: Veranda Davis, Catherine Lee September 1, 2009 700+ words
[ILLUSTRATION OMITTED] The Loro Piana name has become synonymous with the manufacture...interior products, bringing the same sophisticated Loro Piana lifestyle into the home. "The Loro Piana Interiors fabrics were created to enable Loro...
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- Magazine article from: Daily News Record Colavita, Courtney July 15, 2002 700+ words
...the offices of Sergio and Pier Luigi Loro Piana, nestled in the mountains of the Piedmont...from the original Lanificio Fratelli Loro Piana. There are pictures of his children...co-chairmanship of the company, Loro Piana has evolved from a high-end textile...
- Rare vicuna wool returning to the market after 20 years: Peru, Loro Piana try...
- Magazine article from: Daily News Record Nannery, Matt November 1, 1995 700+ words
...Andes. And officials of the Italian mill Loro Piana say the coveted, down-like undercoat...now risen to 160,000. Officials of Loro Piana and the Government of Peru met at the...President Alberto Fujimon and Sergio Loro Piana, Loro Piana chairman, signed the agreement...
- Loro Piana enters U.S. by acquiring Warren of Stafford. (Lanificio Loro Piana &...
- Magazine article from: WWD Cantelmi, Tina February 11, 1988 700+ words
LORO PIANA ENTERS U.S. BY ACQUIRING WARREN OF STAFFORD Lanificio Loro Piana & C. SpA, Quarona, Italy, one of the...Conn. Purchase price was not revealed. Sergio Loro Piana, co-managing director of the 176-year-old...
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- Magazine article from: WWD Ilari, Alessandra November 17, 2006 700+ words
...Thanks to a new business unit called Loro Piana Interiors, cashmere fans can now sit...cashmere, brothers Sergio and Pier Luigi Loro Piana, who share the chief executive officer position at Loro Piana, decided to launch a top-quality upholstery...
- MILAN STOCK STAKES REVVING UP AGAIN WITH LORO PIANA IPO.(initial public...
- Magazine article from: WWD Colavita, Courtney June 19, 2001 700+ words
...initial public offering sweepstakes, Loro Piana is planning to offer up to a quarter...his office here, co-chairman Sergio Loro Piana would not confirm or deny that an IPO...we have always had in mind." Sergio Loro Piana, who runs the company with his brother...