Cross Media Production ... welcome to a new world. (Advertisement: viewpoint).(Viewpoint Digital)(Brief Article)(Product Announcement)

For the past 15 years, Viewpoint Digital has provided high quality digital content to the 3D graphics industry. We earned a reputation as the source for 3D models-whether from our vast catalog of pre-developed models or custom created to our clients' specifications. In recent years, we have progressed far beyond just models. Today, with the addition of our Viewpoint Experience Technology paired with our extensive in-house resources, Viewpoint is a premier full-service production studio.

Too often in the digital world an asset is created for one specific purpose, ignoring the application for other media types.

Frequently, one concept is created for use in a video game, another concept is created for advertising use, and then yet another is crafted for a web site without any cooperation or collaboration between the different groups. Or perhaps a high-resolution model is created for use in a ...