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Most builders won't construct a house without a detailed blueprint to help them visualize how their client's needs and desires will fit into a predetermined footprint and budget. Likewise, most effects facilities, and, increasingly, directors of films, commercials, and other entertainment applications, won't finalize a complex shot without a crude 3D animation--called a previsualization--that proves the shot will be technically feasible and aesthetically pleasing.
"The previz is like their blueprint," says Ron Frankel, creative director at Pixel Liberation Front (PLF; Venice, CA), a company that specializes in previsualization but also provides other 3D ...