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Modern classics: digital technology breathes new life into nostalgic commercial characters.
The Pillsbury Doughboy, Tony the Tiger, Toucan Sam, Sonny the Cuckoo Bird, and a handful of other iconic television commercial "spokes characters" have an extra spring in their step. That's because these popular product "pitchmen," who have appeared in numerous commercials during the past few decades, are now sporting a new computer-generated look,
"Audiences are more sophisticated than they used to be, and they want to see something that's bigger, better, and more dynamic," says Dale Carman, chief visionary at Reel FX in Dallas, which recently completed a series of TV spots featuring a 3D GI Joe. "I remember seeing GI Joe on TV when I was a kid and I thought it ...
- Pillsbury Doughboy(R) Is All Grown Up.
- Press release article from: PR Newswire December 12, 2005 700+ words
...At 40-years-old the Pillsbury Doughboy(R) still possesses the...much more. To celebrate the Pillsbury Doughboy's birthday this year...Smucker Company took the Pillsbury Doughboy on the road to twenty cities...
- Pillsbury Doughboy captures Ad Age readers' hearts.
- Press release article from: PR Newswire March 6, 1987 700+ words
...A % TO CITY AND BUSINESS DESKS: PILLSBURY DOUGHBOY CAPTURES AD AGE READERS' HEARTS...Whom Do You Love?" The Pillsbury Doughboy. Advertising Age will announce Monday...coffee, with a sense of warmth. The Pillsbury Doughboy, the 1965 brainchild of the former...
- Oh Boy! Pillsbury doughboy turns 25!
- Press release article from: PR Newswire September 20, 1990 700+ words
OH BOY! PILLSBURY DOUGHBOY TURNS 25! MINNEAPOLIS, Sept. 20 /PRNewswire/ -- The Pillsbury Doughboy has grown up. America's most popular...chef's hat and a neckerchief, the Pillsbury Doughboy, known as Poppin' Fresh(R...
- Pillsbury Doughboy celebrates 25th birthday. (NEWS ADVISORY)
- Press release article from: PR Newswire September 25, 1990 700+ words
-- NEWS ADVISORY -- TO CITY EDITORS: PILLSBURY DOUGHBOY CELEBRATES 25th BIRTHDAY WHAT: The Pillsbury Doughboy will be honored at a birthday party, and all Minneapolis residents are invited to attend this free event. WHO: Celebrity emcee Steve...
- Pillsbury Doughboy celebrates 25th birthday.
- Press release article from: PR Newswire September 25, 1990 700+ words
-- NEWS ADVISORY -- TO CITY EDITORS: PILLSBURY DOUGHBOY CELEBRATES 25th BIRTHDAY WHAT: The Pillsbury Doughboy's birthday extravaganza in his hometown of Minneapolis. WHO: Celebrity emcee Steve Allen, Minneapolis' Mayor Fraser, employees...
- Pillsbury Doughboy's 25th birthday celebration. (NEWS ADVISORY)
- Press release article from: PR Newswire September 27, 1990 700+ words
-- NEWS ADVISORY -- TO CITY AND BUSINESS EDITORS: MEDIA REMINDER -- PILLSBURY DOUGHBOY'S 25th BIRTHDAY CELEBRATION WHAT: The Pillsbury Doughboy will be honored at a birthday party and Minneapolis residents are all invited to...
- Pillsbury Doughboy
- Reference information from: The New York Public Library Book of Popular Americana Tad Tuleja January 1, 1994 700+ words
00-00-0000 Pillsbury Doughboy Pillsbury Doughboy An advertising icon of the Pillsbury food conglomerate. Used since 1965, the doughboy (his name is actually Poppin' Fresh) has a baker's cap, a constant smile, and a characteristic giggle.
- Pillsbury doughboy meets grand match; KKR RJR-Nabisco deal has some fuming....
- Magazine article from: Quick Frozen Foods International January 1, 1989 700+ words
Frozen Foods In North America Pillsbury Doughboy Meets Grand Match; KKR RJR-Nabisco Deal Has Some...warn of creeping monopolies. In the end of the real Pillsbury doughboy was the stockholder, who pocketed a pretty fat profit...
