Japan irons out Indian dressing.

: It's technology the market has been searching for. Even as textile mills in the US and UK close down in large numbers, Japanese mills are emerging as pioneers in value-add fabrics and textiles.

And more interestingly for us, many of these technologies are today finding their way to Indian store shelves, sometimes within months of their development.

White shirts that don't turn yellow or grey, clothing that ensures there's no body odour, apparel that relaxes the stressed executive, shirts that cool you in summer __ Japanese mills are taking functional textiles to altogether new dimensions.

"What can a shirt do beyond covering you? That's the kind of question Japanese mills are asking themselves and, acting on that, they are developing ever new solutions. And leading Indian apparel brands are now beginning to offer them here," says Fazle A. Naqvi, director (Marketing) in Indus-League Clothing.

Anti-bacterial shirts, available in brands like Van Heusen and Indigo Nation, are shirts with which you needn't use deodorants, shirts that remain fresh and emit no body odour, no matter how much you sweat. An anti-microbial treatment prevents bacteria from forming a culture on the fabric.

Indigo Nation's recently introduced Great White Shirt is a white shirt that, ...