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: The World Cup could be your's for a steal. With the failure of talks between two of the city's biggest multi-service providers and Ten Sports (which has the TV rights for the soccer fiesta starting from Friday), cable industry sources say widespread stealing of signals will ensure that the viewer does not miss out on Beckham's benders and Ronaldo's dream runs.
Several operators said on Thursday that they would illegally hook up with genuine feeds just before the opening ceremony and shut off after the matches are over each day. Regional head of Ten Sports Alok Govil, however, says it has taken "enough precaution'' to stub out mischief.
Among the city's three leading multiservice providers (MSOs), two-Hathway and InCable-seem resolved not to sign the contract under the channel's current demands.
However, most Siticable operators have signed. Two smaller players, Rajesh Cable and Seven Star, also have signed up. Seven Star's pockets of influence are Santa Cruz, Juhu, and Vile Parle up to Goregaon. Rajesh has some grip on Ghatkopar.
Siticable dominates Ghatkopar, Powai, Matunga, Dharavi, Sion, Mulund and and Dadar. InCable is spread all over, as is Hathway, ...